2025 Fishing Contest – March 8th Noon-3pm Lake Emerson, Humbird, WI
North Branch Ice Fishing Contest – Annual Event
Get ready for one of the most exciting winter events of the year! The North Branch Ice Fishing Contest is back, and we’re gearing up for another day of fun, community spirit, and plenty of fish. This popular event brings anglers from near and far to enjoy a day of fishing on the frozen waters of Lake Emmerson in Humbird, Wisconsin. Whether you’re an experienced ice fisherman or a first-timer, there’s something for everyone!
Event Details:
Date: March 8th 2025
Time: Noon – 3pm
Location: N2962 Main St, Humbird, WI
Lake: Emerson Lake (aka The Pond)
Entry Fee: $ FREE
Catch and Win:
The North Branch Ice Fishing Contest is not just about catching fish, but also about winning big! With a ton of prizes up for grabs, everyone has a chance to walk away a winner. Prizes will be awarded for the largest fish in various categories, including Blue Gill, Crappie, and Perch. But that’s not all – we also have also have Door Prizes, 50/50 Raffle, Gun Raffle, and Chine Raffle throughout the day!
Prize Categories:
- 1st Place Winners is a .22 Rifle ( One for Each Fish Category)
- 2nd Place Winners will each get $25.00
- 3rd Place Winner will each get $15.00
Contact Information for Donations and Inquiries:
- Phone:715-299-3328
- Email: info@northbranchhumbirdrodandgun.com
- Website: https://northbranchhumbirdrodandgun.com/
We look forward to seeing you there and making this year’s contest bigger and better than ever! Don’t miss out on the fun – mark your calendars now!
Special Thank You To Our Donors
A heartfelt thank you goes out to our generous community donors. Your support is what makes our fishing contest possible and such a success. We truly appreciate your contributions, we couldn’t do this without you. If you know a business that would like to be a part of this year’s contest and help make it even better, please reach out to us using the contact information below. Thank you again for your kindness and support!

Prosper Real Estate
Prosper Real Estate
218 10th Avenue Suite 100
Eau Claire, WI 54703
715-514-1616

Jones Tire & Service
Jones Tire & Service
105 East Main St
Alma Center, WI 54611
715-964-1347

The Sweet Cellar
The Sweet Cellar
206 East Main St
Alma Center, WI 54611
715-964-5003

Depot Hotel and Saloon
Depot Hotel and Saloon
403 N Washington
Merrillan, WI 54754
608-369-0226

Humbird Hotel Bar & Grill
Humbird Hotel Bar & Grill
N3041 King St
Humbird, WI 54746
715-964-1001

Perfect 10 Outdoors
Perfect 10 Outdoors
W8263 Co Hwy B
Neillsville, WI 54456
715-743-2485

Gross Auto Group - Neillsville
Gross Auto Group - Neillsville
404 E. Division St
Neillsville, WI 54456
715-743-3207

O'Reilly Auto Parts - Neillsiville
O'Reilly Auto Parts - Neillsiville
5 Boon Blvd
Neillsville, WI 54456
715-743-4696

Dilly's Hatfield Resort
Dilly's Hatfield Resort
W8215 County Rd J
Merrillan, WI 54754
715-333-6600

Off Road Bar & Grill
Off Road Bar & Grill
W1441 Old Hwy 10
Fairchild, WI 54741
715-334-2056

KF Electric
KF Electric
N8877 N Casper Rd
Alma Center, WI 54611
715-964-1275

Off The Rail Meats
Off The Rail Meats
825 Industrial Dr
Augusta, WI 54722
715-286-2920

Glass House
Glass House
130 W 5th St
Neillsville, WI 54456
715-743-2803

Chicago Bob's Gun Shop
Chicago Bob's Gun Shop
612 E Lincoln St
Augusta, WI 54722
715-286-2660

Kari June
Kari June
Alma Center

Hellar Farms / CWAS
Central Wisconsin Ag Services & Heller Farms
100 E Main Street
Alma Center, WI 54611
715-896-2569

Strawberry Square LLC
Strawberry Square LLC
308 E Main St
Alma Center, WI 54611
715-964-1226

Turtle Pond Tavern
Turtle Pond Tavern
122 W Main St
Alma Center, WI 54611
715-964-1316

Kamduke Web Designs
Kamduke Web Designs
W11428 Alderman St
Humbird, WI 54746
715-896-4094

Royal Construction
Royal Construction
3653 Greenway St
Eau Claire, WI 54701
715-932-1986

A & W Neillsville
A & W Neillsville
501 E Division
Neillsville, WI 54456
715-743-7900

Fairchild Sportsmen Club
Fairchild Sportsmen Club
300 Pond Road
Fairchild, WI 54741
920-634-7235

Tractor Central - Granton
Tractor Central - Granton
W2835 Highway 10
Granton, WI 54436
715-238-7186

Augusta Bridge Creek Fire & Rescue
Augusta Bridge Creek Fire & Rescue
745 Industrial Drive
Augusta, WI
715-286-2295

McCoy Construction & Forestry
McCoy Construction & Forestry
4341 S Prairie View Road
Chippewa Falls, WI 54729
715-834-2924

Lampert Lumber - Augusta
Lampert Lumber - Augusta
112 Railway St
Augusta, WI 54722
715-286-2271

Norske Nook - Osseo
Norske Nook - Osseo
1380 7th St
Osseo, WI 54758
715-597-3069

Strike Time Lanes
Strike Time Lanes
11 S Grand Ave
Neillsville, WI 54456
715-743-6600

Super 8 - Neillsville
Super 8 - Neillsville
1000 E Division St #10
Neillsville, WI 54456
715-629-9764

Art Walker
Art Walker
Humbird

Security Financial Bank
Security Financial Bank - Alma Center
141 W Main St
Alma Center, WI 54611
715-964-2311

Hoff's Garage
Hoff's Garage
117 S Church St
Alma Center, WI 54611
715-964-1133

JF Auto & RV
JF Auto & RV
305 N Washington St
Merrillan, WI 54754
715-333-2528

Kerr Auction
Kerr Auction
356 East Main St
Alma Center, WI 54611
715-299-7120

Theisen's Home Farm Auto
Theisen's Home Farm Auto
616 WI-54
Black River Falls, WI 54615
715-284-1275

VFW Neillsville Post 2241
VFW Neillsville Post 2241
6 Boon Bvld
Neillsville, WI 54456
715-937-4382

Eagle Tire and Auto
Eagle Tire and Auto
N3591 Hwy 73
Neillsville, WI 54456
715-743-3336

Esser insurance Agency
Esser insurance Agency
106 W Main St
Alma Center, WI 54611
715-964-6311

Lien Implement
Lien Implement
S Pole Grove Rd
Hixton, WI 54635
715-963-4211

Simplicity Credit Union
Simplicity Credit Union
106 W Division St
Neillsville, WI 54456
715-743-2015

Northwood Vet Service
Northwood Vet Service
N6630 County Road A
Black River Falls, WI 54615
715-284-4424

Loon Lodge - Hatfield
Loon Lodge Hatfield
N9501 Thunderbird Lane
Merrillan, WI 54754
715-390-0280

Hill Top Tavern
Hill Top Tavern
W2860 US-10
Granton, WI 54436
715-238-7852

BJ's Airport Bar & Grill
BJ's Airport Bar & Grill
W9944 Airport Rd
Black River Falls, WI 54615
715-284-4080

Kari June
Kari June
Alma Center

Nates A.C. Garage
Nate's A.C. Garage
300 East Main St
Alma Center, WI 54611
715-964-7071

Strandberg Veterinary Service
Strandberg Veterinary Service
100 West Main St
Alma Center, WI 54611
715-964-5441

Dollar General - Merrillan
Dollar General - Merrillan
504 S Hammon St
Merrillan, WI 54754
715-318-0640

Casper Farms
Casper Farms
W11765 Old 95 Rd
Alma Center, WI 54611
715-299-7120

Jason's Certified Auto
Jason's Certified Auto
531 N Water St
Black River Falls, WI 54615
715-284-0329

107.5 WCCN - The Rock
107.5 WCCN - The Rock
1201 E Division St
Neillsville, WI 54456
715-743-3333

Sav-Rite Building Center
Sav-Rite Building Center
N3599 Fairground Ave
Neillsville, WI 54456
715-743-3149

Osseo Plastics & Supply
Osseo Plastics & Supply
51101 Omaha St
Osseo, WI 54758
800-657-4698

Augusta Tire and Auto
Augusta Tire and Auto
Augusta Tire and Auto
250 Industrial Drive
Augusta, WI 54722
715-230-3381

Hatfield Sports Shop
Hatfield Sports Shop
N451 Hwy J
Merrillan, WI 54754
715-333-5009

Scheels Sporting Goods - Eau Claire
Scheels Sporting Goods - Eau Claire
4710 Golf Road
Eau Claire, WI 547401
715-833-1886

River Country Coop
River Country Coop
1080 W River St
Chippewa Falls, WI 54729
715-723-2828

Bull's Eye Sports Shop
Bull's Eye Sports Shop
1201 S Central Ave
Marshfield, WI 54449
715-384-6580

Subway - Neillsville
Subway - Neillsville
7 S Grand
Neillsville, WI 54456
715-743-3203

County Line Fire & Rescue
County Line Fire & Rescue
200 N Church St
Alma Center, WI 54611

Meraki Salon
Meraki Salon & Tanning
118 West Main St
Alma Center, WI 54611
715-964-6311

Mooch's - Home of Jan's Pizza
Mooch's - Home of Jan's Pizza
301 N Church St
Alma Center, WI 54611
715-964-3159

Cisco's Taqueria y Cantina
Cisco's Taqueria y Cantina
107 N Main St
Merrillan, WI 54754
715-299-1968

Mi Guanajuato Mexican Store
Mi Guanajuato Mexican Store
106 W Pearl St
Merrillan, WI 54754
715-333-8009

Advanced Auto Parts
Advanced Auto Parts
115 South Roosevelt Road
Black River Falls, WI 54615
715-284-9411

TCR Power Products
TCR Power Products
W2326 US Hwy 10
Neillsville, Wi 54456
715-743-3060

Global Finishing Solutions
Global Finishing Solutions
12731 Norway Road
Osseo, WI 54758
800-848-8738

Osseo Ford
Osseo Ford Sales & Service
50825 Spruce Rd
Osseo, WI 54758
715-200-7101

Drippy Creek Saloon
Drippy Creek Saloon
133 W 6th St
Neillsville, WI 54456
715-743-7800

Russell's of Neillsville
Russell's of Neillsville
1008 E Division St
Neillsville, WI 5456
715-743-4742

Pro Poly - Augusta
Pro Poly - Augusta
150 Industrial Drive
Augsuta, WI 54722
800-864-3817

Rooster Bar
Rooster Bar
709 Hewett St
Neillsville, WI 54456
715-743-2807

Hansen's IGA - Neillsville
Hansen's IGA - Neillsville
305 W 5th St
Neillsville, WI 54456
715-743-3865

Green Lantern Bar & Grill
Green Lantern Bar & Grill
231 W 7th St
Neillsville, WI 54456
715-819-1044
What Drives Us
Our Mission
We are an organization striving to support local sportsmen, their families, and our community